How to Do SEO for Landing Pages – A Complete Guide

Doing SEO for Landing Pages is essential to boost your brand and get closer to your business goals. A thorough SEO plan can help you leave your competitors behind on SERPs in no time. 

If you’re looking for tips on How to Rank with Landing Page SEO, you are at the right place. 

Keep reading to learn how to create and implement a winning SEO strategy for landing pages, even if you’re a complete newbie to the world of SEO!

SEO for Landing Pages starts with keyword research. After finding the right keywords, you can follow homepage SEO best practices like optimizing for On-Page SEO and writing persuasive copy. Build quality backlinks for your landing page and boost its responsiveness to rank higher on SERPs. 

 

1. Identify Your Keywords

Before you get down to writing landing page copy, the first thing you need to do is to identify your keywords. Doing proper keyword research will make it easier for you to write SEO-optimized landing page copy that can easily help you get discovered by your target audience and boost the effectiveness of SEO for Landing Pages. 

 

Here’s what you need to know about keyword research for landing pages: 

 

i. Understand Keyword Intent 

Knowing the keyword intent behind the search query is the first thing you need to understand so you can learn How to do SEO for Landing Pages the right way. For example, if your target audience is trying to buy something, your landing page copy has to satisfy the intent of the searcher.

Here is a simple chart that clarifies what keyword search intent is: 

 

ii. Doing Keyword Research

Keyword research for writing landing page copy can be divided into two steps:

• Identifying your competitors
• Finding long-tail keywords 

You can use any of the leading keyword research tools to identify the right keywords. Instead of using free tools, you should consider buying the subscription plan for an effective keyword research tool to learn How to Rank Your Landing Pages on Google faster. 

 

iii. It’s Not about Stuffing Keywords

You don’t have to stuff your landing page copy with keywords in hopes of ranking higher on SERPs. After listing down the keywords, you have to write persuasive copy that satisfies the user intent by following the guidelines of google helpful content. 

 

2. Don’t Worry About Word Count

It’s natural for writers and marketers to worry about the ideal word count of their landing page content when focusing on SEO for Landing Pages. Generally, SEO gurus agree that landing pages with longer content rank higher. But remember that the length of your landing page simply cannot help you claim the top positions at SERPs. 

One of the best Tips to Build an SEO-Friendly Landing Page is to answer the question of the searcher through amazing copy. 

Instead of worrying too much about meeting the ideal word count, you should optimize the word count according to keyword intent and your target niche. 

You should consider checking the word count of pages that are already ranking on top of SERPs. Doing so will make it easier to identify how to choose the ideal word count for your landing page. 

 

3. Make Your Page Responsive and Mobile-Friendly

One of the best SEO tips for landing pages is to make your landing page mobile-friendly. 

Around 60% of global internet traffic comes from your mobile users. If you want to make your landing page rank higher on SERPs, you need to adopt a mobile-first approach to attract more customers and make more sales through your SEO for Landing Pages strategy. 

Source: monsterinsights.com

 

Remember that your website is not mobile-friendly out of the box. You need to tweak your website so it can appear responsive to mobile users. 

It can take a lot of time and effort to create a mobile-friendly website if you don’t have prior experience. To save time and effort, you should consider hiring a web developer who can optimize your website according to mobile-optimization standards. 

 

4. Build More Backlinks

Getting more backlinks to your landing page is essential to help your website rank higher on SERPs. In essence, backlinks work as a “vote of confidence” from other websites. Digital marketers agree that more backlinks to your landing page can help you rank higher. This is why you need to make backlinks a part of your SEO for Landing Pages strategy. 

Source: ahrefs.com

 

Building more backlinks can take a lot of time and effort. You will need to develop a strategy that helps you build backlinks without having to adopt any black hat strategies. 

 

Backlink Strategy

The first thing to do is to analyze the backlinks your competitors have built for their landing page. You can follow a “Reverse engineering strategy” to get the same backlinks your competitors have acquired. After that, you should consider finding new backlinks through manual outreach. 

The two best strategies for manual outreach are:

• Guest posting
• Blogger outreach 

These two strategies take a lot of time and effort. It’s better to hire landing page optimization services that can generate backlinks for your landing page in no time. 

 

5. Write an Amazing Landing Page Copy 

The “Content is King” mantra applies to landing pages as well when it comes to SEO for Landing Pages. If you want your landing page to rank higher, you must optimize your landing page copy. Not having a persuasive copy on your landing page will give you zero results, regardless of how much you focus on SEO. 

Good copy doesn’t stop you from optimizing for keywords. As mentioned above, you should do keyword research and try optimizing your copy for keywords to get your desired results. 

Here are some tips on How to Create & Optimize Landing Pages for SEO:

 

6. Include Internal Links

 The primary goal of doing SEO for Landing Pages is to help search bots better understand the content on your page. A simple way to do so is to include relevant internal links to your content. Internal links make it easier for the reader to navigate through internal links. 

Here are tips for inserting internal links in On-Page Search Engine Optimization for Landing Pages:

• Choose a proper anchor text to place the internal link. 
• Pick the primary keyword of the page you’re linking to as anchor text. 
• Make sure you only place internal links where they make sense to the reader. 

 

7. Optimize For On-Page SEO

On-Page SEO must be a part of your SEO for Landing Pages strategy to help you rank higher and get more customers. Remember that good copy won’t help you rank higher even, and the only way to achieve your goals faster is to prioritize On-Page SEO. 

Here are the three most important factors of On-Page SEO you shouldn’t ignore:

 

• Title Tags

The title tag is the HTML code tag that gives your landing page a specific title. Optimizing your title tag can help your landing page rank higher. It’s better to include a keyword in your title tag to help you claim top positions on SERPs. Make sure you include writing an amazing title tag in your landing page optimization checklist.

 

• Meta Descriptions

A meta description is the HTML code tag that shows a brief summary of your landing page’s content on SERPs. Writing amazing meta descriptions is essential whether you’re doing SEO for Ecommerce Landing Page or you want to raise brand awareness through your landing page. Make sure you persuade your reader by writing amazing meta descriptions and also include keywords in it. 

 

• Alt Text

Source: moz.com

 

Using Alt Text is one of the best SEO landing pages best practices to get better SEO results in no time. Alt text is the HTML code tag that makes it easier for search engine bots to understand the images added to your landing page content. You can use keywords sparingly in your alt texts to help you get more traffic to your landing page through the “Images” section of SERPs. 

 

8. Choose a Custom URL

An important aspect of SEO for Landing Pages is to choose a proper URL for your landing page. The URL you set not only conveys what’s there on your page but also allows you to optimize your page for search engine bots. 

Here are some important practices to follow when choosing a URL for your landing page: 

• Keep your URL between 50 to 60 characters. 
• Use “/” to separate words or concepts in the URL. 
• Include relevant keywords to the URL. 

Remember that stuffing keywords to your URL will not help your landing page rank higher. Keep your URL creative and only use your keyword once to avoid keyword stuffing.  

 

Conclusion 

Proper landing page SEO optimization can become effortless if you follow all the tips mentioned above. Please comment below if you have more questions about SEO for Landing Pages. You can reach out to us if you want to do an audit of your existing landing page or plan to write one from scratch – we’d be more than happy to help you out!