Influencer Marketing in Dubai: An Ultimate Guide to Grow your Business

Marketing your business in Dubai can be tricky, especially if you’re new to the game and don’t know all the ins and outs. If your business isn’t already utilizing influencer marketing in Dubai, you’re missing out on one of the fastest-growing trends in social media and digital advertising. 

Influencer marketing allows businesses to leverage customers’ trust in certain bloggers, brands, and social media celebrities to sell their products or services.  

This guide will help you learn everything you need to know about this emerging trend so you can start using it to exponentially grow your business in Dubai. 

 

How Many Types of Influencers Are Out There? 

There are different types of influencers based on user engagement and social media followings. Based on the grand scheme, influencers can be divided into two categories, as mentioned below. 

 

• Business Entities

If you are a growing business and want ROI-based digital marketing, brand influencers can be your go-to solution. Business entities that have built a community of followers can excellently promote your brand. 

 

Source: BrandFinance.Com

 

They utilize their social media channels and websites to promote your brand to an audience of your choice. All you have to do is choose a relevant influencer brand alliance and ask them to promote your product or services. This approach is considered best for B2B influencer marketing strategies. 

 

• Social Media Personalities

Social media personalities are the most common type of influencers when it comes to local influencer marketing. They have built their credibility in a specific industry and have access to a huge audience. 

Utilizing social media influence is one of the most sought-after brand awareness tactics in the present era of digital marketing. 

You will have to choose the best influencer marketing platform for influencers to portray your right brand message. YouTube, Facebook, Instagram, Twitter, and TikTok are some of them. 

You can select from a long list of Dubai-based social media influencers according to your business preferences. Some of the leading UAE-based influencers are shown below. 

 

How to Develop an Influencer Marketing Strategy?

Every marketing strategy needs proper planning to be implemented successfully. There are certain digital marketing strategies for UAE-based businesses. 

If you are looking for how to create an influencer marketing strategy, there are certain steps and procedures involved, which are mentioned below in detail. 

 

 

1. Research your Audience & Market

It’s important to know your audience before deciding on influencer marketing in Dubai. Researching your audience will help you figure out what types of influencer marketing campaigns will work for you. 

Here are some questions you can answer as you research your market and audience: What are the recent digital marketing trends in Dubai? Who is my customer? What do they care about? What are their demographics like? How are they likely to use my product or service? 

To effectively research your market, you will also have to analyze users’ statistics in your demography with different social media channels. Below are some influencer marketing facts about the global revenue size of the influencer market. 

 

Source: InfluencerMarketingHub.Com

 

2. Create a Plan

It’s important to have a plan before you start any marketing campaign, and that includes influencer marketing in Dubai. You need to know your goals and objectives, who your target audience is, and what kind of content will resonate with them. You also need to consider how you’re going to measure the success of your campaign.

All of this takes time and effort, but it’s worth it to create a well-thought-out influencer marketing strategy. By taking the time to plan ahead, you can avoid common mistakes and set your company up for success.

 

 

3. Determine Brand Goals

As you develop your influencer marketing strategy, it’s important to take the time to determine your brand goals. Whether you are going to develop a digital marketing strategy for a startup or an established organization, it is a good practice to first determine your brand goals. 

Ask yourself what you want to achieve with your creative influencer marketing. Do you want to increase brand awareness? Or do you want to drive sales?

 

Source: WFAnet.Com

 

Once you know your goals, you can start developing your strategy. 

For example, if you’re looking to increase brand awareness, you’ll want to focus on working with influencers who have a large social media following, whether they are other businesses or social media personalities.  

If you’re looking to drive sales, on the other hand, you’ll want to focus on working with influencers who have a high engagement rate with their followers. This way, you will enjoy the true advantages of influencer marketing. 

No matter what your goals are, influencer marketing can be a powerful tool for achieving them. So, take the time to determine your goals and then start with other matters of your influencer marketing strategy.

 

4. Conduct Influencer Outreach

Influencer outreach is the real toil when it comes to executing influencer marketing strategies. This is the step where you will actually know how influencer marketing works. There are three steps included in the influencer outreach plan, which are discussed below. 

 

• Research Influencers

First of all, you will have to research influencers that are relevant to your industry and are based in your targeted demographic. If you are going to market your brand in Dubai, you will also have to know about all the recent trends in social media marketing in the UAE. 

While researching influencers, make sure to pick those who have a high engagement rate and only make sure to rely on those who produce quality content. Also, ensure to check their frequency of sponsored posts and the credibility of influencers towards their audience. 

 

• Build Relationship Before the Ask

 

Influencer marketing is a great way to promote your brand. Still, it’s important to know how to do influencer marketing and build a relationship with the influencer before you ask him or her to promote your products or services. 

By taking the time to get to know the influencer and establish a business relationship, you’ll be more likely to get a positive response when you make your pitch.

Here are a few tips on how to build a relationship with an influencer:

• Follow the influencer on social media and engage with their content on a regular basis.
• Comment on and share the influencer’s content, and tag them in your own posts.
• Send the influencer a personal message, letting him or her know that you’re a fan of his or her work.
• Meet the influencer in person, if possible. It will have a positive effect on your overall formal relationship. 

 

• Ask which medium he will be using to promote your business

 

Source: WordStream.Com

 

Before you finalize any deals for influencer marketing in Dubai, be sure to ask which medium they will be using to promote your business. 

This is important for two reasons. First, you need to make sure that the medium is one that will reach your target audience. Second, you need to make sure that you are comfortable with the influencer promoting your business in that medium. 

In the case of social media personalities, the usually targeted mediums are Facebook, YouTube, or Instagram. However, business entities might prefer using websites and web portals to mention or promote your brand. 

Website mentions or reviews are great for attracting a potential audience to your business, and it also provides credibility to your business. 

 

5. Manage Influencer Campaigns

Now that you have started on influencer campaigns, the next important step is to manage them effectively. You might be working with more than one or more influencers at a time. So, it becomes important to keep track of all these campaigns. 

 

 

In this scenario, you can either directly interact with each influencer or hire a digital marketing agency in Dubai that will help you manage all the campaigns. However, it all depends on your budget and the number of campaigns you are executing at a time. 

Remember that influencer campaigns are critical to you and want influencer marketing ROI in the minimum possible time. So, ensure to maintain the right balance to be a successful businessman. 

 

6. Track Results and Refine the Strategy

After you’ve executed your influencer marketing strategy, it’s important to track influencer marketing growth so you can measure its effectiveness. Look at things like reach, engagement, leads, and sales to see how your strategy is performing. 

If you’re not happy with the results, don’t be afraid to adjust your strategy or try something new. The most important thing is to keep refining your strategy until you find a formula that works for your business. 

If you are looking for the answer on how to measure ROI of influencer marketing, make sure to compare all your campaign expenses with those you earned with consumer leads and product sales. This way, you will be able to know if your campaign was worth the investment. 

According to the latest poll, every $1 spent on influencer marketing is equal to generating $6.5 in revenue. If you are not getting this much ROI, you might be missing something.