How to Get More Leads on Instagram in 2022

With over 1.4 billion users, Instagram is one of the largest and fastest-growing social platforms nowadays. 

This insanely high number of users gives you a chance to cash the most out of the golden audience of this platform. Using the right strategies will give you a high number of fast-converting targeted leads. 

 

Basics to Know Before Starting Off

The rightly applied strategies to get targeted leads will not only get you leads but will also increase your percentage of their conversion into clients or customers. The key to their success lies in how well you have prepared your basics for a successful response.

 

 

1. Switch to Business Account

The first thing you will want to do to improve your Instagram lead generation is to make a business account. There are a plethora of reasons for this, the most important being:

• Track the Analytics

Tracking a campaign can give you highly targeted outcomes. You may want to see the interactions on your posts, paid ads, and reels and analyze the results. This research might take time but will help you a great deal to manage your leads on Instagram coming from ads or organic content. 

You can also contact KamilWebSolution for free social media consultation by their experts. 

 

• Monitor Real-Time Results

Real-time results of each post or reel can be monitored using the business profile. It gives you precise information on the ideal time and day for your content to get viral. 

For instance, As per the given graph, it is clear that the ideal day for this Instagram account to post its content is Saturday as it reaches maximum accounts on this day. 

 

• See What Works and What Doesn’t

A business account also gives insights into various statistics of your audience and posts. You can easily track your results and posts and find out which campaign is going in your favor and which one isn’t. You can easily analyze which content got people to unfollow or follow you. 

 

2. Optimize Your Profile

Profile optimization can make or break your business account. Make sure your Instagram profile is all-set to cater to all concerns regarding your target keywords. This will give you a new perspective on how to use instagram to find leads. Follow the actionable tips given below to optimize your profile fully:

• Carefully Tailor Your Bio

Your Bio is the first impression you have on your audience. It should be precise, targeted, and have a subtle CTA. The best thing to add in your Bio as a CTA is a link to your services, website, or products.

Pro Tip: Instagram does not offer to add more than one link in the Bio. The best solution to this problem is using a tool called linktree that allows you to add several links in a single link. You can add a link to your website, your course, landing pages, and lead magnets all at the same time using this tool.

• Define Your Audience Persona

You can not generate high-quality instagram leads without understanding your audience. Formulate an audience persona that defines your target audience in a precise way. Here’s how to make your audience persona:

• Talk to people that can potentially be your target audience
• Get their feedback and identify their problems
• Start drafting your persona
• Define it in terms of age, gender, interests, problems, and solution
• Formulate your marketing strategies around this persona

 

Source: Storyboardthat

 

• Dive into Extensive Keyword Research

Next, you will want to define the keywords that your profile will target. Don’t just make a profile and make it live. Always start keyword research before making a profile—select keywords with high search volume and low competition. You can use Google Analytics for this purpose.

Place keywords in your Bio, captions, and even in the names of your images to get fast results. Keep your content creation around those specific keywords and keep targeting them consistently. 

• Target the Right Hashtags

Instagram and hashtags are a match made in heaven. Hashtags are one of the most effective ways to prepare your profile for exponential growth and viral content. Use relevant keywords in the hashtags along with other hashtags. 

 

3. Prepare a Lead Magnet

The last basic thing to consider is preparing a lead magnet before starting your marketing campaign. Offering free leads is one of the most effective instagram lead generation tactics to go for. Following are some of the best examples of such magnets that you can use:

• Free video courses
• Relevant templates
• Checklists 
• E-books
• Free trial

 

Getting Premium Leads from Unpaid Methods

Nowadays, how to generate leads on instagram is a hot topic of discussion among various business owners. There are two main methods to do so; one is the unpaid method, which requires more time and effort, and the other is the paid method, which requires spending a fortune to get better results.

 

 

1. Why Unpaid Method?

You should opt for the unpaid method if you are short on budget and want long-lasting organic results with highly targeted and relevant leads. Following are some effective methods regarding how to get more leads on Instagram:

 

2. Apply 5211 Formula

The 5211 formula holds great importance when it comes to reaching out to potential clients on Instagram. Generating high-quality leads without spanning should be your topmost priority when reaching out to people. The formula goes like this:

• 5 likes
• 2 comments
• 1 follow
• 1 DM

The DM should be highly personalized and focused on mutual gain and sheer appreciation. Avoid CTA’s and “salesy” scripts when it comes to DMs. Keep them short, personal, and simple. 

• Personal Approach

If you are approaching someone popular, never pitch anything. Keep your DM around their work or appreciation. Then progress towards a meeting call when they respond to you back. Find the attached template for reference.

• B2B Approach

When approaching a business over DMs, ensure you provide value to them. Prove to them how your skills can add value to their business. Target their pain points and offer a solution. Ideally, give a practical demonstration of your solution, where possible. 

• B2C Approach

Talking to random people or the general population is one of the most common ways to get more leads on instagram. If you are cold texting everyone, ensure it is at least providing something in return. This is where your lead magnet comes to the rescue. 

 

3. Start Targeting Places

It is an untapped method to reach relevant people that many people don’t know. Targeting places is one of the easiest and most effective methods to get potential clients. Here’s how to correctly do it:

• Go to the search bar on Instagram
• Enter the location or city where you/your business resides
• Go to the places and tags category and see who all live there
• Make a list of your potential leads
• Formulate a DM and send it to all

 

4. Build Credibility

If your audience trusts your business, they will always come back to you whenever they need your target services. Building credibility is extremely important as it sets your business apart from thousands of others in the market. 

Following are some tried and tested ways to build credibility:

• Show testimonies of your previous clients
• Highlight your high-value clients
• Display the reviews of your clients
• Post your awards and achievements 

 

5. Build Authority

An organic approach to how to get more leads on Instagram always pays in the long run. Sometimes, they also produce fast results when the quality of the content is top-notch and chances of your content getting viral start peaking. To build authority:

• Provide Authentic Content

The first step of building authority is providing authentic content and posting well-researched information on your Instagram profile. The authenticity of the content will make your audience realize that you provide value to them. 

• Inform Your Audience

You should disclose not only the benefits but also the mistakes and shortcomings in targeting the same niche. Try to educate your audience in every way possible regarding your products or services. This will build mutual trust and will boost your market value in the eyes of your audience. 

• Tap into Other Types of Social Posts

Tackle your topics and keywords in a way that will give a different perspective to the audience. This will help you excel as a pioneer of that content regarding a specific content form in the market. 

 

6. Tap into Reels

The Instagram algorithm is recently studied to push the reel content more into the mainstream. This means that you will have more chances of getting your content viral when delivered in reels. Most people prefer video content to other forms of content these days, making it easier to generate leads through instagram reels, and many marketers swear by its sales results. 

 

 

7. Lead Your Niche

Leading your niche is an absolute necessity when it comes to building a brand. This process takes its fair share of time and effort. You will need to put some effort into the following to rule your niche:

• Competitor research 

You must know what your competitor is doing and always plan something better. If you are new to Instagram, search your target keywords and bookmark the first three profiles that pop up in the search results. Those three businesses or service providers will be your competitors. 

If you won’t improve, you’ll eventually lose.

• Follow Content Calendars

Content Calendars briefly summarize how to generate organic leads on Instagram. They keep the content managed and add to the consistency of posting, making your profile rank higher on the platform. Here’s how to create a content calendar for your social media platforms. You can use the same calendar for multiple social platforms as well.

 

Source: Wepik

 

• Use Instagram Stories

Another way to outrun your competitors is using the forms of content that they are not producing. Take good advantage of Instagram stories to solve your how to get leads on instagram problems. Ensure to post a story after you have uploaded a post, carousel, or reel. This will improve your engagement rate. 

 

8. Go for Collaborations

Next on the list of unpaid methods to get potential sales on Instagram is approaching different businesses with relevant services. Start looking for Instagram profiles that invite people for podcasts. Send an email that introduces you and shows your interest in giving an appearance on that podcast episode. Following are some common ways of collaborating with others in your niche:

• Podcasts
• Shout outs
• Interviews
• Special appearance in the reels

 

9. Start Targeting Pages

Targeting pages increases your chances of hitting high-quality leads. If you go to an Instagram page, the followers will most probably be the ones that are interested in that topic or keyword. You can DM them to pitch your product or services. You can also target pages to get an audience of your choice in terms of age, demographics, a specific group, etc. 

For instance, say KamilWebSolutions provides digital marketing services, it will target pages meant for businesses and entrepreneurs, like pages regarding marketing tips or sales tips.

 

Getting High Quality Leads From Paid Methods

You will get enough leads from unpaid methods to start from scratch. However, if you are ready to invest in the marketing of your Instagram following are the best tips to attract Instagram leads for your business through paid methods:

 

 

1. Get Paid Shout outs

Free shout-outs are limited to people with a lower follower count. If you want to target famous influencers or personalities to give you shout outs, you will need to invest in it. The bigger the personality, the higher they’ll charge for the shout-out. 

 

2. Invest in Social Media Marketing

Social Media Marketing has helped millions of businesses around the globe get more sales. You can tap into SMM to reap the best results for your business. All you need to do is invest your time in researching the SMM trends in your area. For instance, if your business is in Dubai, make sure to follow the latest social media marketing trends in UAE. Here’s the list of some paid Instagram marketing strategies that you can go for: 

• Video Ads

Video ads are one of the best ways to engage and attract your target audience at the same time. You can opt for either Youtube ads to promote your lead magnet hosted on Instagram or directly avail to Instagram video ad services to promote your products. 

• Static Ads

Just like YouTube video ads, you can promote your Instagram lead magnet or post through static Google ads. Google ads is one of the cheapest ways that will grow your Instagram profile that will eventually bring more organic leads. 

• Copywriting

Copywriting can also improve your lead generation on Instagram. Copywriting can also solve your how-to engage instagram leads query. It is because catchy captions, subtle CTA’s and high-quality ad writing can improve the conversions on your paid posts. 

• Instagram Ads

Instagram ads are also a form of social media marketing method dedicated to this platform. You can easily track the result of these ads on your Instagram business profile. You will want to download Instagram Ad Manager for smooth management of ads.

 

The Unsaid Secret: You can promote your post on Instagram as well as Facebook on the same budget. Facebook gives you an option of doing ads in the same budget. 

 

3. Try Influencer Marketing

Reaching out to influencers on different levels to promote your products or services is also an effective strategy on how to get more leads on Instagram. They can promote your business in following ways;

• Publicly using your product
• Naming your business
• Posting about your services
• Making dedicated and branded videos or reels.

Followers and the influencer’s niche directly correlate with the number of leads you will get from this method. Influencers with higher follower counts tend to charge higher than the ones below them in terms of followers. Try to follow the right influencer marketing strategies to avoid any loss. 

 

Source: OrbitMedia

 

4. Hire Content Creators

The process of creating relevant and high-quality content and posting with consistency turns out to be the biggest hurdle for most business owners. A skilful content creator will not just make things easier for you but also have enough knowledge and skills to come up with better content with higher chances of getting your content viral.

 

5. Buy Marketing Tools

There are several Instagram marketing tools that can help your business effortlessly by decreasing your workload. If you are not in a position to hire a social media team, buying marketing tools will best suit your needs. Following are some of the best marketing tools that you can use if you have zero knowledge of what is instagram lead generation:

• Buffer
• Buzzsumo
• MissingIttr
• MeetEdgar
• Hootsuite
• Mention