16 Best Display Ad Platforms to Use in 2023
The landscape of digital marketing is always evolving. One of the biggest changes we’ve seen in recent years is the shift from text-based ads to display ads.
Display ads are more eye-catching and engaging and can be a great way to increase brand awareness and drive website traffic. As a digital marketer, you must consider the best display ad platforms to use to achieve desired results.
While there are many options available, not all platforms are created equal. Below are all the necessary details you need to know about display ad platforms, with a list of the best display ad platforms to use in 2023.
What Are Display Advertising Platforms?
If you are searching for what is display advertising, your search ends here. Display advertising is a type of PPC advertising that uses images, videos, or text to promote products or services on websites and other digital platforms.
On the other hand, display advertising platforms are software that help businesses manage their display advertising campaigns. They provide businesses with tools to create and track ads, as well as to measure their performance.
Display advertising networks can be used to target ads to specific audiences and to track the results of advertising campaigns. Display advertising platforms can be an essential tool for businesses of all sizes.
They can help businesses to reach their target audiences and to track the results of their advertising campaigns. These platforms also offer a wide range of features, including creative tools and integration with other marketing platforms.
Importance Of Display Advertising in Digital Marketing
Display advertising allows businesses to reach a wider audience with targeted, engaging ads that are displayed on websites, apps, and other platforms.
While some businesses may be hesitant to invest in display advertising, the reality is that it can be an extremely effective way to reach potential customers. When done correctly, display advertising can help businesses achieve their marketing goals and boost their bottom line.
If you’re thinking about incorporating display advertising into your digital marketing strategy, here are a few things you should know about its importance.
- It’s an engaging way to reach your target audience.
- It can be used to target specific demographics and interests.
- It’s a versatile marketing tool that can be used in a variety of ways.
- It can be an effective way to drive traffic to your website or landing page.
So, with the help of a qualified advertising and marketing agency, you can create effective display ads and generate business results within no time.
Best Display Ad Networks for Publishers
While it’s challenging to stay updated and learn all new tools and platforms for display ads, your business must maintain its competitive edge by following the trends and adopting those that suit its goals and target audience the most.
To help you out, we compiled a list of some of the best display advertising software expected to take off in 2023.
1. Google AdSense
If you’re looking for a display ad platform that’s reliable, cost-effective, and packed full of features, Google Ads is the perfect choice for your business in 2023. In just one year since its launch, it’s shown itself as an invaluable advertising platform.
It offers advertisers better control over their campaigns than any other paid search program out there. With CPA bidding, advertisers have access to real-time reporting on campaign performance and insights into audience behavior data that they can use to optimize bids based on performance metrics.
They also have access to cutting-edge reports on conversions and ROI metrics at scale.
2. Amazon publisher services
One of the most popular display ad platforms available is Amazon Publisher Services (APS). APS is a comprehensive suite of tools and services designed to help publishers monetize their content and increase revenue.
APS provides advertisers with an extensive network of display advertising campaigns across millions of websites, mobile apps, and other media. Through APS, advertisers can create targeted ads that are tailored to the needs of their target audience.
In addition, they have access to a powerful analytics platform that allows them to track their ad performance and adjust campaigns as needed. Advertisers also benefit from real-time optimization capabilities that allow them to quickly adjust their campaigns to maximize ROI.
Finally, APS provides its users with detailed reporting, including impressions, clicks, cost-per-click, and conversion rate so that advertisers can measure their success.
Overall, Amazon Publisher Services is an excellent choice for advertisers looking for a reliable and efficient way to manage their display advertising campaigns in 2023. With its powerful features and reliable analytics platform, APS can help advertisers reach their goals and increase their revenue.
3. Infolinks
If you are looking to make the most of your digital advertising efforts in 2023, then Infolinks could be one the best display ad platforms for you to consider. With its user-friendly interface and wide range of features, it’s easy to see why many businesses are choosing Infolinks as their go-to display ad platform.
The platform also allows you to segment your audience based on demographics, interests, and more. This will enable you to reach the right people with the right message. You can also optimize your campaigns by A/B testing different ad creatives or targeting methods.
Finally, Infolinks offers comprehensive reporting and analytics capabilities that make it easy to track the success of your campaigns. This allows you to identify which responsive display ads are performing best and adjust your campaigns accordingly.
So, if you are looking for how to increase reach with display ad banners, then Infolinks, with its wide range of features, can be your go-to solution.
4. Propeller ads
If you’re looking to maximize your ad revenue in 2023, then Propeller Ads is one of the best display ad networks to consider. Propeller Ads provides access to a wide range of digital advertising solutions across many different platforms, making it an excellent choice for businesses of all sizes.
The platform also has a comprehensive set of analytics tools that help you track and measure the performance of your campaigns. This way, you can be sure that you’re optimizing your campaigns for maximum results.
One of these tools is “direct links”, which is used for easy traffic monetization. By using this ad format, publishers can generate revenues and send traffic to the advertiser through any preferred method.
Overall, Propeller Ads is a great display ad platform to use. With its wide range of advertising solutions, targeting options, and analytical tools, it’s sure to help you drive more leads and conversions and increase your overall ROI.
5. Media.net
Besides being a popular Contextual Advertising platform, Media.net is also one of the popular display ad platforms. Media.net’s ad platform gives publishers the ability to monetize their sites through display advertising.
The ad platform serves high-quality, targeted ads to users and gives publishers the ability to customize the look and feel of their ad units. The Media.net ad platform is a great way for publishers to monetize their sites and earn revenue.
Media.net is run by Bing and Yahoo and offers multiple types of display ads for publishers. Due to these reasons, it is often considered the best alternative to Google AdSense.
6. Taboola
Taboola is a leading platform for native advertising. Taboola’s pricing model is very competitive, allowing you to get the most value out of your display ad campaigns.
Whether you’re just starting out or already have an established business, Taboola has the features and capabilities you need to maximize the effectiveness of your digital advertising.
In addition to their self-serve platform, they offer a dedicated account management team and fully customizable reporting. With so many different options for your display ads, you can rely on this problem for all of your needs.
7. Epom
Overall, Epom is a great option among all display ad platforms. Its comprehensive targeting capabilities and user-friendly interface make it a powerful tool for marketers looking to maximize their ROI. It can be customized by adjusting the duration of the campaign, budget size, geographical location as well as language preference.
All these features make it highly versatile. For those who are unfamiliar with the details of running an effective campaign using display ads, this platform provides tons of helpful features, like how to set up a basic campaign or how to optimize your budgeting strategies on a day-to-day basis.
Its dashboard includes insightful reports that are used to analyze performance and growth conversion rates; they also provide analytics data that show where you need to invest more time or money.
These features help you find out what works best for your business, so you don’t have to spend any more time figuring out what needs attention and what doesn’t.
8. Mediavine
Mediavine is a display ad network that specializes in helping publishers maximize their ad revenue. It offers a wide range of targeting options, such as demographic targeting and audience segmentation. This allows you to serve the most relevant ads to your readers, which leads to higher engagement and more revenue.
Moreover, Mediavine also has built-in fraud protection and ensures all ads are viewable. This means you don’t have to worry about fake clicks or impressions ruining your ad campaigns. Their user interface makes it easy for publishers to set up and manage their display ad campaigns.
Furthermore, the platform provides detailed performance metrics so you can easily track the success of your campaigns and make necessary adjustments. With its competitive CPMs, comprehensive targeting options, and intuitive user interface, it is an excellent platform for publishers.
9. Ad Maven
Ad Maven is one of the best display ad platforms that allow you to manage your ads across multiple ad networks. It provides real-time reporting and analytics so you can track your ad performance, and it also offers a wide range of ad formats to choose from.
Ultimately, Ad Maven is a reliable platform that can help you get the most out of your display advertising budget. Whether you’re looking to expand your reach or refine your targeting strategies, Ad Maven has everything you need to maximize your return on investment.
10. Facebook ads
With its vast reach, Facebook allows you to create detailed demographic and interest-based image and video ad campaigns that can be tailored to meet your business needs. Additionally, Facebook’s efficient analytics allow you to track the performance of your ad campaigns in real-time and make adjustments as needed.
Facebook Ads also offers powerful retargeting capabilities, allowing you to target ads to people who have previously visited your website or interacted with your brand. This is an excellent way to keep your brand top-of-mind for potential customers and drive more sales.
Overall, if you’re looking for a cost-effective way to reach your target audiences, Facebook Advertising should be at the top of your list.
11. Instagram Ads
As one of the most popular social media platforms, Instagram is a great choice for businesses looking to launch their display ads in 2023.
Instagram offers a range of features for creating display ads, such as carousels, videos, stories, and more. You can also take advantage of targeting options like location, age, gender, and interests to make sure your ads are reaching the right people.
Additionally, Instagram Ads allows you to track your performance and make adjustments to your campaigns in real-time. When setting up an Instagram ad campaign, you should consider which type of ad will work best for your business.
Depending on the nature of your product or service, you may want to use sponsored posts, videos, or carousels. With the right approach and strategy, you can get the most out of your ad campaigns and achieve success.
12. LinkedIn Ads
In the competitive world of digital advertising, LinkedIn Ads are an essential tool for any business looking to get ahead.
For businesses in the B2B space, b2b display advertising by LinkedIn Ads is an especially powerful tool, as they allow you to target people based on their job title, industry, and other professional characteristics.
When creating a campaign with LinkedIn Ads, you have access to a variety of options. You can choose from sponsored content (text, image, or video ads) or sponsored InMail messages that appear directly in users’ LinkedIn inboxes.
Additionally, you can use LinkedIn’s targeting capabilities to tailor ads to a specific audience, as well as advanced tracking and reporting tools to measure results. With its robust targeting capabilities and comprehensive analytics, LinkedIn Ads can help you reach your target audience and generate leads that are more likely to convert.
13. YouTube Ads
With YouTube Ads, you can create targeted campaigns that will help you reach people who are interested in your product or service. You can target viewers by gender, age, interests, geography, device type, behavior, and more.
This allows you to ensure that your ad is seen by the right people who are most likely to engage with it. Overall, YouTube Ads is an excellent choice for businesses looking to promote their products or services in 2023.
It offers extensive targeting capabilities and a variety of ad formats that make it easy to get your message out to the right people. With its powerful analytics dashboard, you’ll have all the data you need to make informed decisions about how to optimize your campaigns and maximize your ROI.
14. Twitter Ads
Whether you’re promoting an upcoming season sale or launching a new product, Twitter Ads offers an effective way to spread the word. With creative tools like Promoted Tweets, you can easily reach users beyond your existing followers.
Additionally, their suite of advanced analytics will help you get a better understanding of how your campaigns are performing.
By combining powerful targeting options with easy-to-use creative tools and advanced analytics, Twitter Ads is one of the top display ad platforms to use in 2023. If you’re looking for a cost-effective way to reach new customers, this platform can help you achieve your goals.
15. Apple Advertising
With Apple Advertising, you can create ads that are tailored to your unique audience. Whether you’re targeting iPhone owners or iPad users, you can choose which type of device your ads should be displayed on, including the App Store, Apple News, and Apple Maps.
You can even narrow it down by demographics such as age and location. You also have access to detailed reports so you can analyze how effective your ads are performing.
Additionally, Apple advertising is a cost-effective way to reach a large number of potential customers. Like other display ad platforms, Apple advertising uses cookies and other tracking technologies to collect data about user behavior to serve more relevant ads.
However, unlike some other ad platforms, Apple does not allow third-party cookies, which means that advertisers cannot track users across the web.
16. Leadbolt
The Leadbolt platform offers an intuitive drag-and-drop interface which makes it easy to create beautiful display ads in minutes. It also supports a range of media formats, including images, HTML5, and JavaScript, giving businesses the flexibility to design ads in whatever format they choose.
With Leadbolt, businesses can launch successful display ad campaigns and maximize their return on investment. The platform’s intuitive user interface and powerful features make it one of the best display ad platforms to use in 2023.
How To Choose the Right Display Advertising Network?
Display ads can appear on websites, apps, and social media platforms, and they come in a variety of sizes and styles.
Choosing the right display advertising network is critical to the success of your campaign. There are several factors to consider, including the type of product or service you’re promoting, your budget, and your target audience.
Here are a few tips on how to evaluate a display ad network for your business:
Do your research:
There are several different display advertising networks to choose from. Take the time to research each one to find the one that best suits your needs. Make sure to consider their reach and target audience. This will help you make informed decisions.
Consider your budget:
Display advertising can be expensive. Be sure to consider your budget when choosing. Along with comparing the budget of multiple display ad platforms, you will also have to consider the quality of their ad inventory compared with prices.
By considering these factors, you can narrow down your options and choose the display advertising network that’s right for your website and business. It’s also important to stay on top of the latest trends and changes in the industry to adopt changes as soon as they kick in.
