Importance of Digital Marketing for Startups in UAE
The vice president of General Electric, one of the world leaders in power generation and water technologies, Beth Comstock perceives marketing job as:
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
Whether you start with a basic product, a unique idea, or an already existing one, you must invest a large amount of your business budget in marketing. If it is a matter of marketing just a single product, then I suppose it can be easily achieved.
However, if you plan to launch a new startup business in UAE, you need a completely different approach to marketing. Today, we live in a day and age where everything around us is transforming into digital. Technically, we live in the age of smart technology, artificial intelligence, machine learning, and cloud computing.
An estimate, 77% of the global audience spend their lives connected to the world using a smartphone.
Several apps have enabled individuals to link up with each other; take the example of the world’s most renowned social media platform, Facebook.
Do you want to engage digital marketing for startups in UAE? Keep on reading.
Importance Of Online Marketing For Business
Today, digital marketing has become the norm for most small businesses worldwide. In just over a decade, UAE has become a global hub that has gained significant attention for businesses to make their investments. The great world expo 2020 is being organized in the heart of UAE, which is Dubai.
They are so eager to move forward in the world with concepts like Artificial Intelligence and Machine Learning that they even have introduced the first-ever AI minister in their government cabinet.
But, how has internet marketing for small businesses gained so much traction worldwide?
More than thousands of new startups have emerged in the heart of the UAE, bringing more business from around the world.
Benefits Of Digital Marketing For Startups In UAE
Here are some major advantages of employing digital marketing campaigns for your business in the United Arab Emirates.
Digital Marketing Generates Measurable Results
You can easily measure anything you market through a digital medium in today’s world. You can assemble results based on clicks, conversions, or impressions. Every tool you use to market your campaigns will provide you with analytics to track your campaign’s performance.
If you are measuring results by analyzing the traffic coming to your website, then you have Google Analytics to measure your website’s performance.
Digital Marketing For Startups In UAE
Measurable clicks offer small businesses in UAE to measure their return on investments and hence, invest more in platforms that provide them better profit returns. On the other hand, this liberty is not present for all those venturing into the traditional marketing landscape.
Their advertisement efforts and investments are made in bulk, and the returns from these marketing efforts are mostly immeasurable and non-calculative. Although traditional marketing tactics are not completely immeasurable, they still do lack accuracy and can be best approximated.
With digital marketing, you get accurate results in measurable numbers, demographics, charts, etc.
Digital Marketing Is A Long-Term Investment
Imagine you have just started with your very specific business (for example, men’s accessories) marketing a specific product (for example, sunglasses). Your social media following has grown from 2k to 12k in just a matter of months.
There was a time when you could only sell a product or two in a day, whereas your sales margin has exponentially grown today. Do you wonder what just happened? People are now talking about your brand. They are not only interested in purchasing your sunglasses, but they are eager to discuss the material, design, and quality of your product.
Still not convinced with digital marketing for startups in UAE? Continue reading.
Community Of Loyal Fans
You have created a small community of loyal fans around your business where people talk about your product. You have just realized that social media pages and communities can live much longer without investing much in advertising.
However, when you rely on the traditional mode of marketing, you are left unhinged from such a great opportunity and are compelled to put investments in different places. You realize that your product only becomes the town’s talk until you put some good investment into marketing it.
The moment you stop putting money into your business, your brand dies.
Digital Marketing Is A Flexible Business Option
Deciding which marketing mode will fit your business best can turn into a big job. You may invest in one mode of advertising to study its outcomes and decide whether it is a viable option. For example, you are about to go live with your beef jerky product, and you chose to run a commercial ad.
Now, your marketing department will try to find the best communication channels (such as TV, Radio, and Internet Videos) to send out that commercial. Let us further explore digital marketing for startups in UAE.
Online Marketing For Small Businesses In UAE
When discussing online marketing for small businesses in UAE, you have the Internet at your expense. Instead of investing a huge sum of money in getting your 30-second commercial to run on a platform, you can pay just a fraction of that large sum and put your product in front of your target audience.
When you invest in commercials, your audience is every other person who listens or watches the show in between which your commercial ad is running. However, with digital marketing, you will always put your business or product in front of an audience willing to hear what you have to offer.
Digital Marketing Allows You To Be Expressive
With time, digital marketing is getting more and more diverse. You can tell your complete brand story using the right format of advertising. Take an example of the world’s most renowned social media platform Facebook.
Facebook offers different ad types to its customer so they can amalgamate the perfect story-telling element in their digital marketing campaign. It offers the video option, which can help you introduce the audience to your brand and then, with just a click, navigate them to your website.
It has the carousel option, allowing you to place lucrative offers so the audience can click and land on your website page. Still unconvinced with digital marketing for startups in UAE? Dig deeper.
Digital Marketing Will Make Customers Come To You
When you normally market a product, you usually have to go to the customers and pitch to them what you are offering. However, you will not have to seek leads when running a digital marketing campaign for your business. They will come to you on their own accord with an interest in purchasing your product/service.
Hence, digital marketing becomes a gateway for you to become accessible to the people seeking to get serviced. With an online website going live on the Internet, you are available to the customers even when you are away from the office.
Most online vendors follow a fill-up form criteria where the customer is asked to drop in their requirements through a form on the website. Thanks, digital marketing is a great option because you can easily globalize your business.
You Can Study Your Competitors More Effectively
Competition is high, and business is booming around the world. You often wonder what value your product hold in this shark tank! Suppose you want your business to turn out into a complete success. In that case, your best shot is to innovate something unique from what similar competitors already are offering to the audience.
One way of beating your competitors is to follow their trends. However, it turns out to be a great strategy but don’t forget to realize that your horse will always tread behind the others. After all, the corporate world is a one big horse race where everyone is trying to gain a competitive advantage.
Instead of doing what it is, you can always keep a bird’s eye’s view on its progression. Let us continue with the advantages of digital marketing for startups in UAE.
Information Is Hard To Come By, But The Case Is Different In Digital Marketing
One thing which is sold far more valuable than gold in today’s world is information. Valuable information from the right source can make your business strive above excellence. With digital marketing, you can access much information about trends and trends in the market.
In the online world, secrets are seldom kept, as every other geeky entrepreneur wants everyone to learn. Most platforms are open source and licensed, so you can learn how their products are coded.
Their marketing campaigns are mostly run on different social media marketing platforms, giving you a better insight into what is happening inside their worlds. Besides, several firms are willing to share potential information with other brands in the market in exchange for other valuable returns.
Digital Marketing Can Help You Get More Personalized
For people in UAE, cultural values are of utmost importance. You can personalize this factor in your digital marketing for business campaigns and make the most of it. Personalizing campaigns makes the audience feel that the campaign’s target is focused on that individual as a standalone.
A personalized campaign makes every audience member feel like they are special. With digital marketing campaigns getting more personalized, audiences are more likely to engage with the product and follow the marketing funnel designed to convert them into your lead.
Modern Era Of Digital Marketing For Startups In UAE
Now we live in an age of Artificial Intelligence and Machine Learning. With just a few bits of algorithms added to the back-end, we can easily deliver a more personalized experience to customers. Assume that a customer walks into your website through a marketing campaign and purchases shoes from you but leaves at the checkout.
Next time, your website will portray a marketing carousel on its Facebook account, prompting him that he needs to complete his purchase. What is the best digital marketing strategy? Keep scrolling.
How Much Do Startups Spend On Marketing?
Regarding marketing budgets, there is no one size fits all answer. The amount you should spend on marketing depends on several factors, such as the stage of your startup, the products or services you offer, your target market, and your competition.
That being said, most startups will need to allocate a significant portion of their budget to marketing to be successful. A good rule of thumb is to allocate 10-20% of your overall budget to marketing expenses.
So, how can you make the most of your marketing budget?
Let’s take a look at some strategies that are particularly effective in digital marketing for startups in UAE.
Best Digital Marketing Strategies For Startups
1. Search Engine Optimization (SEO)
Search engine optimization is a must if you want your startup to be visible online. SEO is the process of optimizing your website and content for Google’s search algorithms. It includes using relevant keywords, creating informative and keyword-rich titles and descriptions, and backlinking to high-quality websites.
2. Content Marketing
Content marketing is another essential digital marketing strategy for startups. Content marketing involves creating and distributing valuable, relevant, and engaging content that helps to attract and retain customers. It can include blog posts, infographics, eBooks, Whitepapers, case studies, how-to guides, etc.
We have more digital marketing tips for startups.
3. Social Media Marketing
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are powerful tools that can be used to reach a large audience. Startups should create engaging social media content and build a strong social media following. Additionally, paid advertising on social media can be an effective way to reach your target market.
It is a smart digital marketing strategy for startups.
4. Email Marketing
Email marketing involves sending marketing messages via email to a list of subscribers. It is an effective way to stay in touch with customers and keep them updated on new products, services, and promotions. Additionally, email marketing can be used to nurture leads and drive sales.
It is a shrewd option while pursuing digital marketing for startups in UAE.
5. Pay-Per-Click (PPC) Advertising
PPC advertising is a form of online advertising where businesses pay a fee each time their ad is clicked. It is a great way to generate leads and drive traffic to your website. Google Ads is the most popular PPC platform, but other options are also available, such as Bing Ads and Facebook Ads.
By implementing these strategies, you can reach a large audience, generate leads, and drive sales.
Best Digital Marketing Tools For Startups
Here are some of the best tools of digital marketing for startups in UAE.
- Google AdWords: One of the most popular and widely used digital marketing tools is Google AdWords. It allows startups to create ads and target them to a specific audience.
- Facebook Advertising: Another effective digital marketing tool for startups in UAE is Facebook advertising. Startups can create ads and target them to a specific audience on Facebook.
- Twitter Advertising: Twitter is another popular social media platform that can be used for digital marketing purposes. Startups can create ads and target them to a specific audience on Twitter.
- LinkedIn Advertising: LinkedIn is a professional networking site that can be used for digital marketing purposes. Startups can create ads and target them to a specific audience on LinkedIn. Still wondering how to do digital marketing for startups? Let’s explore more.
- Instagram Advertising: Instagram is a popular photo-sharing site that can be used for digital marketing purposes. Startups can create ads and target them to a specific audience on Instagram.
- Snapchat Advertising: Snapchat is a popular messaging app that can be used for digital marketing purposes. Startups can create ads and target them to a specific audience on Snapchat.
- YouTube Advertising: YouTube is a popular video-sharing site that can be used for digital marketing purposes. Startups can create ads and target them to a specific audience on YouTube.
Cost Of Digital Marketing For Startups in UAE
The cost of digital marketing in UAE can vary depending on the size and scope of your project. For smaller businesses, the cost may be as low as $500 per month. However, for larger businesses with more complex projects, the cost can reach $5,000 per month or more.
In addition to hiring a digital marketing agency, there are other costs associated with running a digital marketing campaign. These include the cost of developing and designing creative content, paying for advertising space on social media platforms, and hiring experts to help with Search Engine Optimization (SEO) and pay-per-click (PPC) campaigns.
Generally, businesses should expect to spend 10-15% of their total marketing budget on digital marketing. However, this percentage may be higher or lower depending on the specific goals and objectives of the campaign. You should know it before doing digital marketing for small businesses in 2022.
Cost-Effectiveness
How digital marketing helps startups? It is a cost-effective way to reach potential customers and promote your products and services. Startups often have limited budgets, so it is important to find ways to save money on marketing without sacrificing quality or results.
The most cost-effective ways are social media marketing, email marketing, Pay-per-click (PPC) advertising, and Search Engine Optimization (SEO).
Conclusion
Digital marketing for startups in UAE is extremely important in today’s business world. Not only does it provide a cost-effective way to reach out to potential customers, but it also helps you to connect with them on a more personal level.
You can easily promote your brand and connect with your target audience without spending too much money. Digital marketing can help you track your results and monitor your campaign’s performance. You’re missing out on many potential customers and opportunities if you’re not using it.
How Can We Take Your Business To The Next Level?
You already know why digital marketing is important for startups. Kamil Web Solutions is the best agency that can help you with your startup business in UAE. We provide customized solutions tailored to meet your specific needs and requirements. Contact us today to learn more about our services.
Are you wondering how to start a business in digital marketing? We have got it all covered 😊
