How to Create a Powerful Inbound Marketing Strategy in 2022

Marketing is evolving, and so are the ways customers interact with brands and businesses to become potential leads. As opposed to outbound marketing, it has been observed that inbound marketing has proven to be more effective for businesses to acquire potential customers. 

You may ask yourself what is an inbound marketing strategy and how is it different from the traditional outbound ways? 

While outbound marketing tends to be pushier for the customers, inbound marketing only occurs when the customers are looking for information, turning them into potential leads. 

With so much competition in the market, the potential customers can be hard to direct and outreach. Approaching the market with an inbound marketing strategy can benefit your business as it does not feel imposed on the customers.  

Why is Inbound Marketing Needed?

If you are looking forward to building a powerful inbound marketing strategy, it is obvious that the traditional ways of outbound marketing are not providing you with the needed results. Turning to inbound business methodology is the right choice.

 

Inbound marketing for ROI goals works more efficiently as it focuses entirely on taking the right start by informing the customer rather than putting the brand in front of them. It’s all about making the right offer at the right time by offering them insight into what they want. 

To grow your business and nurture your leads, you need a solid plan to implement an inbound marketing strategy in a foolproof way. 

 

Types of Inbound Marketing 

Inbound marketing is about building meaningful and lasting relationships with your customers by providing them with meaningful information. You may ask yourself why you need to help your customers on every step of their journey.  

 

That is because an informed buyer is a confident buyer who can comfortably rely on your expertise in the field. But how does inbound marketing work? 

Here are three ways an inbound marketing strategy can be successfully applied.

 

1. Attract

The attracting stage focuses on creating user-friendly content to engage with potential customers and establish meaningful and long-lasting relationships.

 

2. Engage

The engaging stage focuses on creating meaningful relationships with customers by providing them with information, expertise and insight into their problems.

 

3. Delight 

It is all about providing your potential customer with an unmatchable experience through useful information and leading to them finding a solution and you gaining a lead.

3 Types of Inbound Marketing Strategy

Attract: Discuss Common Problems and Address General Queries

Engage: Demonstrate Expertise and Offer Insights

Delight: Create Knowledge and Reinforce Values  

 

Plan Your Inbound Marketing Strategy

If you have a clear idea of inbound marketing and its benefits, you may want to jump directly to planning a perfect strategy. Before creating a strategy, make sure to give a heads up to your content team as a lot of work is heading their way.

A few essential tips below can help you reach out to more potential customers and create a perfect b2b inbound marketing strategy.

 

1. Define Your Goals

Before starting your journey to create a flawless inbound marketing strategy, you need to know your business’s short-term and long-term goals. You do not have to rush in defining your goals; instead, focus on achieving milestones individually.

 

2. Analyse your Competitors

Remember that you are not the only business unable to achieve likely results from outbound marketing. While planning your strategy, focus on your competitors to see how they are strategizing and how you can plan ahead of them.

 

3. Identify Buyer Persona 

Source: aweber.com

 

Identifying the buyer persona is the key to creating a reliable inbound marketing strategy. Before starting your strategy, you must know what your target audience is looking for. It is impossible to create the right content if you are unsure of what your potential consumer wants. 

 

4. Follow the Trends 

After you understand your competitors and buyers, you must follow the ongoing trends and see the spikes in the market. Analysing the trends can help you make the right and timely content for your audience.

 

5. Create a Content Calendar

Keeping the ongoing trends in mind, the next step is to provide your potential buyers with relevant and timely content to keep them engaged. Create a calendar for your content filled with information, answers, and queries. 

Benefits of inbound marketing through content creation are endless. Below are a few tools that can help you create content calendars effortlessly.

6. Choose Delivery Platform

What is the use of creating valuable content if you cannot reach the maximum number of potential buyers? You must ensure that your content is regularly published on major social media platforms such as Facebook, Instagram, Twitter, etc.

 

7. Analyse and Optimise  

You can analyse your content by examining inbound links or the number of viewers. Devoting time to examine your performance can provide valuable insights to see how well your plans work. This way, you can look for room for betterment in your marketing strategy. 

 

Start Your Inbound Marketing Strategy 

A strong strategy is the key to achieving the perfect execution of your plans and satisfactory results. If you are beginning your journey of creating a flawless inbound marketing strategy, these ways will help you in marketing to your target audience effortlessly.

 

1. Write Persuasive Content 

Content is everything when developing long-lasting and meaningful relationships with your customers. Your content should be user-centred, which can help the audience find answers to their questions and solutions to their problems.

Digital marketing and inbound marketing go hand in hand. To engage potential customers in the best possible way, you must make your content user-friendly, data-driven, and filled with infographics.

Here are a few major types of content creation.

 

• Blogs

A blog is the most informational section of your website. It provides information regarding your product or service and can attract potential customers seeking answers to their concerns and problems. It is a low-cost way of inbound marketing strategy to boost organic traffic on your website.

 

• Videos

Videos are one of the most engaging ways to interact with your customers. When not every reader has the patience or strength to read a blog to find their answers, videos can help you engage a larger number of people more efficiently.

 

• Memes 

Source: keywordtool.io

 

Recently, memes have become the quickest way to get a quick laugh. However, memes are not limited to just one function. You can use memes to power your content strategy as a business strategizing inbound marketing in UAE. Memes are highly effective due to their easy shareability.  

 

• Testimonials

Customers are any company’s biggest asset; consequently, customer referrals and testimonials can help you engage with potential customers and gain their trust. Many established businesses worldwide ask customers for testimonials to strengthen their inbound marketing strategy via their websites.  

 

• How-to Guides

How-to guides reflect your expertise and knowledge in the field. Some customers are detail oriented and need to be instructed from start to end step-by-step. Such customers are very interested in how-to guides to assess if your product or service is reliable for them to pursue.

 

• Checklists

Checklists can help you in every aspect of your life to ensure you do not miss any important steps. Similarly, when it comes to business content creation, checklists can be a very informative way to engage customers and guide them step by step toward the solution to their problem.

 

• Infographics

Data and figures may become too boring for your customers to peruse, so you should rely on infographics for an inclusive inbound marketing strategy. Colourful and visually pleasing infographics can engage a larger number of people. They make complex data easy to understand for everyone.  

 

2. Survey Your Existing Customers

Surveys can be one of the easiest ways to identify your target market. But that does not mean you have to get your surveys printed and reach out to your customers and leads individually. Many online platforms can help you create your surveys to be sent to the customers via email.

In addition to identifying your target market, surveys also help see the aspects of your business that need improvement in your inbound marketing strategy. You can analyse the problems and add the needed content to your website for the users to peruse. 

 

3. Rely on Guest Posting

Guest posting refers to writing meaningful content to be published on other websites. But you may wonder why you should write for another business’s website and how that will benefit your business in growing and reaching potential customers.

Millions of businesses all around the world are using guest posting services. If done correctly, these websites provide you with backlinks that can significantly add to the number of visitors to your website. Hence, your chances of nurturing new leads through inbound marketing strategy can be multiplied.  

 

4. Host Free Webinars

Arranging a webinar is always a good idea. It can help your business answer your customers’ questions and queries and reflect your company’s expertise in the field. As said, many people do not have the time or motivation to read blogs or how-to guides. 

Webinars can let viewers get answers to their questions in real-time and get them familiarised with your personality. It is also easier for people to trust your business this way, and hearing the concerns of your viewers can also help you create improved content for your audience.

 

5. Build Strong Email Campaigns

Many companies struggle to maintain low costs to help them manage their ROI. While thinking of launching a campaign, companies fear being unable to maintain a good ROI. Hence, an email marketing strategy is recommended for businesses trying to make a big impact at a low cost.

 

An email campaign is yet another marketing effort to help engage more potential customers with inbound marketing strategy. This practice involves sharing valuable information, offers, and surveys with your customers to sell a product or service softly and get their valuable reviews for your business.

 

6. Optimise for SEO 

Search Engine Optimization is a term you may have heard many times, and that has a reason. Many businesses across the globe rely on SEO optimization and hire SEO experts to promote their business and reach out to their target audience and potential customers.

In a search-driven and competitive market, you must ensure that your content is up to the standards. To ensure the success of your inbound marketing strategy, you must ensure that your content is SEO optimised to help the audience come across your content effortlessly. 

There are three types of SEO that you need to understand before proceeding to use it in your inbound marketing strategy.

 

• On-page SEO

On-page SEO deals with optimising web pages to rank on top as a result of relevant searches. You can optimise your web pages by using various SEO tools aligning page-level elements, content, tags, and headings.

Source: wordstream.com

 

• Off-page SEO

Off-page SEO includes every optimization that does not happen on your website directly. It includes building backlinks, branded searches, and increasing engagement. This technique generates traffic on your website indirectly.

 

• Technical SEO

As the name says, technical SEO ensures that your website and server meet the technical requirements of modern search engines for improved rankings. These optimizations can help search engine spider index your site more effectively to improve your website ranking.

 

7. Use the Right Tools 

As an aspiring inbound marketer, your general goal is to attract potential buyers in multiple ways. Using the right tools can give you valuable insights about your audience, engagement, and content views. This allows you to adopt the right and improved strategies in real time.

As human beings living in a technology-driven age, it is impossible to do everything relying on human resources. You need to rely on technology and external resources to ensure that your content stays on the top in this competitive market. 

Here are some tools to help you make content creation such as graphic designing easy and low-cost for your inbound marketing strategy.

• Canva

Design is one of the main things that need to be considered when creating engaging content. To provide you with ease, Canva is an online design and publishing tool that allows users to design templates free of cost. 

In addition, Canva provides its users free templates and images to explore and find the most suitable option for their business. 

 

• Grammarly

Grammarly is another free tool for content creation, especially for writing in an engaging and grammatically apt way. It also provides the writers with suggestions to work on tone and style to communicate smoothly with the reader. 

 

• Unsplash

Unsplash is yet another powerful source of getting free high-quality images to add to make your content and make it more readable. This platform is powered by the photographers in the community giving you access to more than 3 million free and usable pictures.  

 

• BuzzSumo

BuzzSumo is a cloud-based platform that can help increase engagement among the target audience by discovering new keywords, stories, customer queries, and more. It offers users a 30-day free trial period for you to explore and select a plan for their business to help you create inbound marketing strategy. 

 

• Typeform

As mentioned earlier, surveys can be very helpful in curating your content for the target audience. Customer feedback can help your business grow a lot. Typeform is an online software that enables your business to create effortless forms and surveys for your audience. 

 

• Buffer

Buffer is yet another software that can be used on multiple devices to manage social media accounts. It helps the users schedule their posts on multiple social media handles. In addition, Buffer also allows you to analyse the impact of your posts and engage with the community effectively. 

 

8. Influencer marketing 

Influencer marketing is another effective form of inbound marketing strategy that has proven to be very useful. It involves a business collaborating with an online influencer on a free or paid basis to market its product or services to generate more leads.

Unlike celebrities, influencers dedicate much effort and time to cultivating their audience, establishing them as more reliable figures in the community. Influencer marketing has now become a great tool to increase a business’s outreach and improve brand recognition. 

 

9. Focus on Customer Relationships

The main goal of inbound marketing strategy is establishing strong customer relationships. It also focuses on engaging the customer so they can give you the most valuable insights to improve and promote your business and generate successful leads. 

Feedbacks from customers help you analyse and mould your marketing strategy to create better content and target the consumers’ problems to provide them with accurate and timely solutions. You can also contact your sales team to discover room for improvement in your strategy.

 

 10. Combine Outbound and Inbound Marketing 

The more you read about inbound marketing strategy, the more you will like this less invasive approach. Both businesses and customers may agree that inbound marketing is preferable, but that does not mean you should leave the traditional outbound marketing ways behind you.

Make sure to integrate your inbound marketing strategy with traditional outbound marketing methods. This practice can help you engage more potential customers and ensure your presence for outreach on vast platforms.

 

11. Make Your Website Mobile Friendly

Website designs and content play a huge role in turning your traffic into potential leads and, finally, your customers. Accessibility matters a lot to the customers. Making your website and content user-friendly is the key to gaining your customers’ trust and converting them into a lead.

Making your website accessible to customers is not all about adding infographics and writing user-friendly content. You must ensure that your users can access the website anywhere using any device. Hence, when developing or updating, you must ensure to make your website mobile friendly.

 

In a Nutshell 

The purpose of explaining an inbound marketing strategy is to help your business grow exponentially and learn how to improve inbound marketing strategy to get more leads. 

Whether you plan to use inbound marketing in Dubai or any other corner of the world, you can achieve your business goals by taking the right and timely steps to create a flawless strategy.