A Guide On Facebook Marketplace For Small Businesses In Dubai
With the possibility of a single ad reaching 562 million people, it’s no surprise that businesses want to use Facebook Marketplace to sell products online.
Creating your account on Facebook Marketplace in Dubai can open a lot of possibilities for your business. In this blog, you are going to learn how to sell on facebook marketplace even if you are not “Tech-savvy” – let’s dive in!
15-Second Summary
Create your Facebook Account and start listing your products. Add attractive photos and write persuasive descriptions for your listings. Use the Boost Listing feature and offer Free Delivery if you want to make sales faster.
Why Choose Facebook Marketplace
It’s important to learn why you should prefer facebook marketplace in Dubai over other platforms as a seller. There are several platforms like Dubizzle that allow you to sell products online in Dubai, but these platforms are not as effective as facebook marketplace UAE.
Here are some reasons why you should prefer Facebook Marketplace over others:
- It allows customers to reach out to sellers directly.
- It provides listing, boosting, and tracking in one place.
- It keeps things transparent for both buyers and sellers.
- It enables sellers to comment on posts of potential buyers.
And above all, Facebook has more users than all users of different marketplaces combined. Using Facebook Marketplace allows you to promote your products to the biggest audience.
Cover The Basics
Let’s explore what you must learn before you start selling your products on facebook marketplace in Dubai.
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Set Up Your Account
You must create your Facebook account before you learn how to use facebook marketplace for selling and buying.
Having an account makes it easier for Facebook to track your activity and ensure you follow their Commerce Policies. If you don’t already have a Facebook account, you can follow this guide to create one.
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Learn About Your Audience
Selling on Facebook is like selling on any other leading platform. To secure more sales, you need to learn what your audience wants. You need to create an “Audience persona” that allows you to develop a deeper connection with people and makes it easier to learn how to setup your business on facebook marketplace.
Source: Oberlo.com
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Do Product Research
You must do proper product research to identify the profits your audience wants. Depending on your target industry, it might be easier or tough to choose the right products. Make sure you explore the market and find products that can help you earn profits through facebook marketplace in Dubai.
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Spy On Your Competitors
As a Facebook seller, you don’t necessarily have to do everything from scratch to make more sales. It’s better to take a look at your competitors to learn what sales strategies are working for them on the online marketplace facebook. Exploring your competitors will also help you choose the products that are in high demand.
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Source Your Products
You should find good suppliers so you can stay profitable even if you sell products at discounted prices. Inquire people in your close circle if they know about good suppliers. You can go online if you can’t find any good suppliers through referrals.
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Learn The Shipping Policy
You will have to pay a selling fee per shipment if you use the shipping feature of Facebook Marketplace. After getting registered as a shop on Facebook Marketplace, you will be charged 5% per shipment.
The shipping fee promotes the check and balance between sellers and customers on Facebook Marketplace. For example, if you don’t ship the product in the given time, the order placed by the customer will be canceled automatically.
Create Your Listing
Here is how to create your listings on facebook marketplace in Dubai:
- Identify the category for your product.
- Write a title for your listing.
- Set a price for your product.
- Provide a description of your product.
- Include keywords in the title and description.
Source: about.fb.com
As you can see, it’s fairly easy to create your listing on your Facebook Marketplace. But creating listings is not the end of the story. You must learn how to get more people to view your listings and click on the “Buy “ button. Below are some tips on how to increase your sales on Facebook Marketplace:
Tips For Increasing Sales
These are proven tips that have helped sellers to make more profits from facebook marketplace in Dubai:
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Take Good Photos
Photos enable your potential customers to gauge the quality of your products and formulate their opinion. You will decrease your chances of making sales if you put blurry, irrelevant, or misleading images on your listings.
It’s essential to upload attractive pictures in your ads to sell more products and build your reputation as a trusted seller.
Source: cedcommerce.com
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Respond To The Queries
People who view your listing on facebook marketplace in Dubai can reach out to ask about the product you’re selling. You will lose your chance of selling more products and getting positive reviews if you don’t respond to the messages timely.
Make sure you don’t give late responses to the queries you get on Facebook Marketplace. Be patient even if the person who reached out to you uses harsh words. Try to explain all the details about your product and never make any false claims about the qualities of your product.
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Be Open To Offers
One of the easiest ways to lure potential customers into buying your products is to keep the price negotiable. Unless you’re selling a product that’s easily available online, you can ask for a higher price and allow people to negotiate.
Being open to offers makes you get more responses to your ads. You can try persuading a person into buying a product once they send you a message. It’s better to mention that the price is negotiable at the beginning of your listing to make it clear for the reader.
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Use Appropriate Tags
Including all the relevant keywords in your product title and description is nearly impossible. However, including appropriate tags can help you make your product listing relevant to your customers and persuade them to buy from you. Make sure you include all relevant hashtags to your listings as it’s the best way how to get facebook marketplace to work for your business.
Source: sproutsocial.com
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Write Persuasive Descriptions
You will never be able to sell more products on Facebook Marketplace if you don’t write good product descriptions. Remember that people cannot “judge” the quality of a product in a virtual marketplace. Your words and visuals help persuade your customer to buy your product.
This is why you need to write compelling product descriptions that resonate with your reader. Be more descriptive about the product you’re selling, and make sure you don’t miss out on any necessary information in your product description.
Hiring a writer who knows how to write compelling product descriptions for the Facebook Marketplace audience is a better option. However, if you have time and write to write them yourself, here are some tips for adopting:
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Choose Your Delivery Method
You won’t be able to sell more products if you don’t offer a convenient delivery option. Most people don’t want to leave their homes to receive the product online, so you should offer free delivery to customers in your area. The “Free Delivery” offer will persuade more people to shop from you.
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Promote Your Product Listing
If you are wondering about how to post an ad on facebook marketplace, here is what you are looking for!
The “Boost Listing” feature of Facebook Marketplace is an ad strategy. Boost Listing is the easiest way you can attract more people to check your listings by using the “Boost Listing” feature of Facebook Marketplace.
Boosting allows your listing to appear in the news feed of your target audience. You can set your daily budget on boosting your listing, which allows you to spend less or extra on boosting according to the results you get.
Here is the breakdown of the “Boost Listing” feature for facebook marketplace in Dubai:
Start The Process
You can click on “Your Account” in Facebook Marketplace and click on the “Boost Listing” button.
Set Your Budget
The next step is defining your daily budget and setting how long your listing will be boosted on Facebook Marketplace.
Choose Your Target Audience
The best thing about boosting your listing on Facebook Marketplace is that you get complete access to target specific people in your audience. You can target users based on their location, age, and interests.
Track Your Progress
After you click the “Promote Now” button, you can easily monitor how many people saw your ad and clicked on it. These metrics can help you calculate the ROI of boosting your listing on Facebook Marketplace.
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Improve Your Communication Skills
You must improve your communication skills so you can sell more products on facebook marketplace in Dubai. The better you can explain things to your potential customers, the easier it will be to make profits.
The proven basics of winning customers through excellent communication apply to Facebook Marketplace. Setting some time aside to sharpen your communication skills will help you stay profitable and grow your business.
Getting started on improving your communication skills is not difficult at all. You can read online guides or enroll in online courses to get better at communication over time.
Conclusion
Facebook marketplace in Dubai makes it effortless for sellers to get more customers online. Make sure you follow all the tips mentioned above so you can stay successful on this platform. Leave your thoughts in the comment section below, and let us know what you like the most about Facebook Marketplace!
