How To Improve Search Engine Ranking on Google?
It is a well-known fact that the higher a website is ranked on a search engine, the more likely it is to be visited by users. This is why companies and webmasters are always looking for ways to improve their search engine ranking.
There are a number of factors that can influence your ranking on Google, such as the quality of your content, the number of backlinks you have, and your website’s on-page authority.
In this article, we will focus on how to improve search engine ranking on Google. We will be discussing the latest trends and search engine ranking factors that will help you achieve and maintain a top spot on the world’s most popular search engine.
1. Start with Technical SEO
Technical SEO is the best way to improve search engine ranking. This refers to the structural and content components of your website that help you rank higher with search engines, such as Google.
Below are some of the key elements of technical SEO that will help you rank better on Google.
Work on Loading Speed
The first thing you need to do is figure out if your website is loading quickly enough. If not, there are a few things that you can do to speed it up.
These include reducing the number of plugins and scripts running on the site, using CSS sprites instead of individual images for navigation items and stylesheets, and reducing the size of images.
It may seem time-consuming and overwhelming, but this will make a huge difference when it comes to search engine ranking factors for Google search engine. You can refer to the above image to see how the Google speed test works and how you can use it to check your website’s loading speed.
Create an XML Sitemap
A sitemap is a file that organizes the pages of a website into an XML-based format. The XML sitemap allows website visitors to find pages more quickly, and it also helps search engines like Google index your site’s content. To create an XML sitemap for your site, you can follow these steps:
- Create an empty text file using a text editor such as Notepad.
- In the blank document, enter the sitemap.
- Hit enter 4 times to create four blank lines beneath the word sitemap.
- Copy and paste each URL from your site onto a new line below the sitemap.
- Save the new file with a .xml extension.
Your website’s XML sitemap has been created, and it will be available for search engine crawlers as well as your website visitors.
Ensure Site Responsiveness
It’s important to make sure that your website is responsive so that it can be found and easily used by mobile users. In order to rank well on Google, it is important to have a responsive site that will allow potential customers to find you.
Source: SearchEngineLand.Com
According to research, more than 60% of all searches are carried out on mobile devices. This determines how important it is to have a mobile-friendly website that can be easily opened and viewed on mobile devices.
Check Robots.txt File
One of the most important things you can do for your web search engine ranking is to make sure that your website content can be accessed by search engines. One way to do this is by checking your robots.txt file and ensuring that you are allowing crawlers to index all of your site’s pages.
For example, if you have a blog or an online store, then these sections should have full access to spiders so they can crawl through them without restrictions. You can find the robots.txt file in the root directory of your domain. Make sure that attribute is set to “allow” to ensure that you are telling Google to index your website.
Check Crawl Errors
One of the most important things you can do for your website is to make sure that the search engines are able to crawl it correctly. Crawlers will read your site and follow links to find out if you have other pages with more content about a particular subject.
If there are any errors, these crawlers will not be able to find or access all of your content. One way you can check for crawl errors is by using the SEO Tools section of Google Webmaster Tool. You can also use SEMrush to find the crawl errors for all the pages of your website.
It will also give you suggestions on how you can prevent crawl issues.
2. Improve On-Page SEO
One of the best ways to improve your search engine optimization ranking is by doing On-Page SEO. These are the changes you can make to your website content to help people find your site and increase your visibility on search engines.
There are certain changes you can make to your website to ensure that all on-page requirements are met successfully. Below are some of the important aspects of on-page SEO you must ensure to make it search engine friendly.
Enhance Internal Linking
Internal linking is an important part of the content strategy of a website, as it helps to make sure that readers can find related content easily. When readers are able to get to other pages quickly and easily, they are less likely to hit the back button and leave your site.
If you have a keyword that you want people to click on, it is best practice to link that keyword to the relevant page. It will decrease your bounce and will help users find useful information within minimum clicks.
To get these links, use the following strategies:
- Make sure that you have an accurate and up-to-date site map
- Use keyword phrases throughout your content and make sure they are relevant to what is being discussed on a particular page.
Update Title Tags
Title tags are the most important part of a website’s SEO. Optimizing your title tags for search engines will help rank your website higher on the search results page and make it easier for people to find you when they search for something specific.
When optimizing, include keywords that relate to your content and make sure to use a keyword-rich title like how to improve search engine ranking on google.
Update Meta Descriptions
Meta descriptions are one of the most crucial things to pay attention to when optimizing your site for search engines. If a user is looking for something specific, they might use the meta description in the search engine results page to determine if you have what they’re looking for.
It is also one of the most important SEO techniques that will help boost your rankings on Google.
To update your meta descriptions, take these steps:
- Use a keyword-rich text editor to create and edit them
- Preview how they’ll look as part of the web page
- Add keywords at the beginning and end of each description
- Make sure that all important pages on your site have meta descriptions.
Set Image Alt Text
You may not know it but there are some special SEO factors for images. Always set the alt tags of your images to include keywords that are relevant to your site. For example, if you’re writing a blog post about how to improve search engine ranking on Google, you might use phrases like search engine optimization, SEO tips, or rank higher on Google.
To put it simply, when someone searches for those terms, they’ll be able to find your website. And by including them in the alt tags of all of your images, Google will know exactly what is being depicted and that is the answer to how do google search rankings work for keywords.
Use Proper Headings
The content on your webpage is divided into multiple sections. So, if you want to make it more visible to users, it is crucial to divide it into multiple headings. Not only does it engage your users, but it is also helpful in getting your website ranked on Google.
If your webpage is well structured and divided into proper headings, it will be easy for search engine crawlers to overview all the information and index it. Make sure to use H1 for your page title and the remaining headings as required.
3. Build Relevant Quality Backlinks
To rank high on Google, you need to build relevant quality backlinks. For example, if you are a digital marketing company, you should look for blogs and websites that have content related to marketing and link to your site.
The below image will help you understand how quality backlinks work.
Similarly, if you are a restaurant, find blogs and websites with information about restaurants and then link to yours. But always remember the more quality backlinks the better. Below are some efficient ways you can build relevant and quality backlinks for your website.
Analyze Competitors Mentions
One of the most effective ways to improve your search engine ranking is to get more backlinks. A backlink is a hyperlink that takes users from one website to another. One way you can do this is by analyzing your competitors.
This will help you find out whom they are getting their backlinks from, which then gives you a better idea of what sites to approach for potential backlinks. This approach is probably the most important factor for high search engine ranking optimization.
Leverage Industry Influencers
Leverage industry influencers to help your business by getting backlinks for your website. Ask them to mention you or add a link to your site when they write an industry-relevant blog post, and then share the post with their followers.
The more exposure your site gets, the higher it will rank on search engine results pages. Link building is one of the most effective ways to improve your ranking because links from other sites act like votes from other people that say that your site has something worthwhile.
You can build links by building an influencer marketing strategy, commenting on related blogs, contributing articles to online magazines, adding links within your content, and even buying links from reputable sources like google AdWords.
Publish Original Research
One of the best search engine ranking factors to get quality backlinks is to conduct original research related to your industry. You can then use this research to generate useful insights and data. This data will then be used by other businesses in your industry.
This way, your research will be a source of quality backlinks for your business website. If you are having difficulty identifying a good topic for your research, consider working on the latest trends that are having a considerable impact on your business.
Build Industry Tools
If you are looking for how to improve search engine ranking on google, you can build industry tools like a knowledge base, blog, or forum to get quality backlinks. As an industry member, you will be using multiple tools on a daily basis. Imagine if you can build a tool just like one of those you use for your business.
For example, if you are a digital marketing business, you can build SEO tools or website audit tools to help other businesses in your industry. You can take the example of SEMrush and how they are using certain search engine marketing tools to be a credible industry leader.
4. Give Top Priority to Content
One of the best ways to improve your web search engine ranking is by producing high quality content. Quality content, whether you’re blogging or writing an eBook, will help convince people that you know what you’re talking about and can provide them with valuable advice.
You may have heard at some point that Content is King, and this phrase is absolutely true in getting high rankings on Google search engine results pages. There are several ways you can utilize the content for the betterment of your website.
Match Keyword Intent
Another way to improve SEO ranking is by researching keywords and then using these throughout the text of articles and blog posts. Remember not only to use them at the beginning but also in the middle and end as well for best results.
Source: WordStream.Com
However, it is recommended to use keywords according to their intent and the type of content you are writing on the webpage. For example, if you are writing a landing page for your services or products, it is best to use commercial keywords rather than informational or navigational keywords.
Keep Updating the Content
Other ways to get organic search engine ranking include making sure that the content of your website is original and also fresh. If you are adding new content to your blog or other pages on the site, try adding a date stamp so Google knows when it was updated.
You will need to update the content if the already published information is getting outdated in the near future or if there are some new updates for the information you have mentioned in the previously published content.
Publish Helpful Content
Another way is to create content for humans instead of bots so users can spend less time trying to figure out what your company does and how they can use it.
According to Google’s helpful content update, it has been made mandatory to create content that is strictly not search-engine-centric and only focuses on solving users’ problems. So, try to answer a user’s problems in the best way possible. It will not only help you in getting ranked on Google but will also increase your brand credibility.
5. Monitor Bounce Rate
Monitoring and decreasing the bounce rate on your website will help you rank higher on search engines such as Google because. It shows that people are spending more time on your site.
One way to do this is by making sure there is a great call to action at the end of each page that encourages people to explore other pages. A third suggestion is to make sure you have a contact form on every page so people can easily get in touch with someone from your company or sign up for any offers or promotions going on.
Keep Navigation Simple
One of the best ways to increase your search engine ranking is to have a website that’s easy for visitors to navigate. Visitors will stay and browse if they know where they are going, so make sure you have an intuitive menu with clear headings.
Source: GeeksForGeeks.Com
For example, instead of About Us, you can use Who We Are. This will help avoid confusion when people visit your site and improve your search engine ranking as well. Also, make sure to put the link to your website’s most important pages on the homepage.
This way, these pages will be available to users within one click, which will ultimately increase their dwelling on your website, thereby leading to more conversions and sales.
What Is E-A-T and Why Does It Matter in search ranking?
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and is one of the most important search engine ranking factors that determine how well a site will rank in the search engines. In order to achieve a high ranking, you’ll need to have content that has all three E-A-T elements.
Source: Ahrefs.Com
It’s also important to remember that just because your website ranks at the top of a SERP doesn’t mean it’s what users are looking for. You should focus on producing quality content so people can find your site more easily and ultimately purchase your product or service.
The crux of Discussion
We have so far seen the importance of technical SEO, On-page SEO, and backlink building for better rankings of your website on search engines. However, one thing that is common in all these factors is quality content.
Your choice of words and digital marketing strategy determines how are you going to rank on Google. That’s why we always recommend you use quality and original content to get organic search engine ranking for your website.
