Your website is the mightiest marketing tool that you have in your sales kit.

I worked at an e-commerce store for 3 years. I got there at an intern and after a year I got promoted as a digital marketing specialist. I studied how people interacted on our website.

Mostly, brands think that it’s just about the interface of the website that is used to capture the attention of the customers. But on my work at the e-commerce store I was able to get my hands-on Google Analytics and Heatmap which allowed me to look further into the psychology of the users.

Let’s start with Homepage

 

First let’s start with the homepage.

Even though 8-second attention span is a myth, you cannot take the risk to ignore the importance of a homepage.

First & foremost it should homepage is like your dress code. When you go for an interview what is the first thing that the interviewer sees in you? That’s right your dress code.

Even before you say anything the interviewer learn a lot of things just by seeing how you dress.

Same thing happens when a customer visits a homepage.

A good homepage should do two things well. Something like this:

• Firstly, the homepage will re-enforce the position of your brand in the hearts of your customers and the marketplace. This brings up an important question, why the customer should buy from you? What are you offering that your competitor cannot offer?
• Secondly, the website should engage customers before they bounce off your website. If your website is not engaging users or capturing their attention for more than 8-seconds, it means you need to work on the content that you’re placing on the website.
• Studies show that if the performance of the homepage is not right, users will rarely move forward and click that dreaded back button and your dream purchase will not be done.

These 10 website designing techniques are easy to apply and the creative web design tips will help you to drive insane traffic on your website.

Avoid Clutter

 

Just like humans who need some space to breathe, a website needs some white space to take note. Make your website simple. Here are few points how you can do it

• A cluttered website will drive the customers away.
• On the other hand, if the website is simple and clean, more customers will be driven towards the website.
• There is no need to complicate the website when you can bring traffic on the website and build a loyal customer base by a simple website.
• A cluttered website will make it difficult for customers to understand the business model and core values that a business offer. This brings us to the second point. Keeping your goals in mind while designing the website.

 

Keep your Goals Clear

 

When I started my first business I was quite happy and excited. I had an idea and I designed a website just to sell my products.

At that time, I didn’t know anything at that time, I only knew a little about website designing but how to leverage social media to sell my products? I was blank. Since I was starting out, so I was presented with the opportunity to try out various things.

Though today we are recognized a Top Website Design Company on DesignRush, I still regret not having clear goals when I started the businesss. . In business you need to start with certain things in place. If you don’t know how you will make the sales, you’ll soon be destroyed.

• Before you put the website online, you need to ask yourself.
• Is the website design portraying my business values?
• If they’re not. You need to rethink your website design.

You cannot assume that customers will know and learn your brand personality. It’s up to you to make to reveal your personality and tell the people what you can do with your brand.

Use Relevant Keywords

 

Regardless of how best your product is if people cannot find you online. What is the point of starting the business in the first place?

• The core of every business model is sales. If there are no sales, it will be difficult for a brand to survive. With a clear goal in mind you pick a niche and work on that.
• You can use Google Ads tool to find keywords that are relevant to your business. These keywords will help you to secure a place in Google search results. Of course, this will take time but if you do it right, this is something you won’t regret.
• When people visit your website they’re usually looking for answers. Answers to questions that they want. If the content on your website is engaging and starts answering their questions, they will stick to your website or bookmark your website for future reference.

While adding keywords it’s important to understand that the keywords you use will establish your reputation. So, you need to be careful what keywords you use.

Sure, you can take inspiration from impressive website design trends and learn from it. But in the end, it is all about what customers are thinking about your brand.

Your keywords will act as a gateway between your brand and customers. You must make sure that it is on the right path.

Is your Website Lickable?

 

Why do you think Apple holds a prestigious place in the eyes of customers when there are many other small brands Apple?

It’s because Apple keeps things fresh and everything they offer is unique. Right when they started with an iPod to their iPhone. Every tech they build was unique and so the customers turned into raving fans.

Uniqueness is contagious. If you use a unique website design, it will attract customers automatically. A fresh design can hold the attention of customers and get people to stay on your website.

With thousands of pages out there you need to differentiate your design from the rest of the pages out there. Study psychology of colors and how shapes, colors influence customers.

If you learn the basics of website design, you’ll be able to create a greater impact on visitors. And hold those customers to buy something from the website even when they don’t plan to buy.

Seamless Navigation

 

What do you do when are lost in a store?

You ask the shopkeeper. But, if there is no shopkeeper whom will you ask. Will you keep searching for your desired product or wait for the shopkeeper to show up.

Studies suggests that people don’t find ease in searching for their product. If the search takes long time they simply leave the store without even telling why you left.

• Same thing happens while browsing the website. If the user cannot find what he is looking for, they will simply leave. Customers don’t feel comfortable when they are forced to think.
• If the navigation in the website is not clean, it will drive customers crazy. There are tons of websites which are easy-to-browse and even your competitors are working on making their website simple.

What you can do is prioritize your navigation?

How can you do it?

You need to prioritize the steps by which the customer can place order without having to think about it. It should be an easy process.

From selecting the product to adding it in shopping cart everything should be seamless. If you’re not working hard to make it easy for the customer, customer will also not try to give you any second chance.

Hair-Raising Design Will do the Trick

 

Especially for small business owners who don’t know much about website designing it’s necessary to learn the basics of good website design.

Here again what is important is to understand the psychology of colors and how shapes make the customers feel. Every shape that you use in the website trigger certain emotions and these emotions can help customers take impulsive buying decisions.

• The colors and fonts on your website should be the same as they are on branding materials. One of the serious mistakes that Entrepreneurs make while exploring the creativity is that they alter the core colors and fonts. Now, when customers see the altered version, they fail to relate it with the brand.
• Even the photos and the graphics that you use on the website should be easy to understand. Don’t make customers think twice about a picture of a graphic. If you want to tell something to the customer, make it clear and simple.
• Stay consistent with everything that you’re using on the website. Not just on the website but on the offline materials as well. When designing a brochure or a greeting card ensure that you’re reflecting every aspect of your brand.

 

Use Mind-altering Content

 

Before you even lay down the foundations of a great website. You first need to know exactly what you’re willing to sell. If you know what your core values and what differences you from your competitors are.

Formulate your thoughts and start writing them down. One thing that you need to ensure is that whatever you right should answer the problem of your customers.

• The goal of content is not just to write SEO-based content, in fact you need to engage the users. Grab their attention and make them come for more.
• If your content is not holding customers for long, you need to change the content and write something attention-grabbing.
• Another thing that most of the website owners fail to realize is the simplicity of the content. The content must be readable enough. The content should be readable for the common audience and avoid using slang words for the sake of assuming that people will consider you something extraordinary. If people don’t understand what you’re writing, nothing else will work.

Show Products Clearly

 

You need to show the products clearly. This point links back to the navigation. If the navigation is simple it will be easy for customers to find the products and follow the Clear to action button.

You can even design CTA buttons in a way that customers feel happy to place order from you.

If the browser fails to present the products in way that customers can’t see what the point of is designing the products. If the customers cannot see your products, it is your responsibility to show the customers clearly.

Another important thing I would like to mention is that displaying excessive products can paralyze visitors and instead of purchasing anything they will leave. Chip Heath and Dan Heath in their brilliant book Made to Stick shared an experiment.

• Two groups were presented with choices of jams and asked to purchase a jam from the given choices.
• The first group was presented with a variety of 6 jams. While the second group was presented with 25 jams. Which group do you think purchased more jams?
• The first group with limited choices purchase more quantity of jams. Why? Because choices were less so it

 

Is the Website Easily Accessible?

You don’t need to create a website which cannot be accessed by people. What is the point of creating a website that won’t be accessed by people on mobile or people with color blindness.

Maybe you’re a small business and you don’t have resources to put too many images. It’s okay. You can reduce the spacing in your website and make your website simple. If your user is colorblind, can they access your website?

What are you doing to cater people with disability?

When your business goes online there is a lot of hard work that still needs to be done. A company website is complex. You need to design the website in a way that it can be scaled later. You cannot afford the luxury of redesigning the website if you’re willing to expand on a large scale.

Don’t just Blog, Educate Your Users

When you educate users of your industry they will consider you as an expert. When users know that you have something valuable to offer visitors will not just be visitors they’ll transform into fans. And these fans will forward the word out.

A blog will be your platform to inform users on your latest services. How to use your product and what makes your product different from your competitors?

• Your blog is a source to value your customers. When you create value for anyone they in return give you value. Value their time, value their money, and even value their brains.
• Make them feel that they are smart. When you give information or teach them some new skill, customers will love to stick to your website and refer it to their friends.

Word of mouth is a powerful thing. When customers have a good experience, they will only share with 2 to 3 people. But if the customers feel a bad experience, they will share it to 9 or 10 people.

Surprise Your Customers

When I first placed an order with Amazon I received discount. I was happy for it. After 2 weeks I wanted another book from Amazon. But when I logged in and started placing order there was some internet connection issue and I was not able to place the order.

What is the one thing that you can offer to surprise your customer?

• Every time a customer visits your website they’re looking for a good experience. If something good is not offered they can feel upset. And when you make an upsetting customer happy they share it with their friends and family.
• This is the core of selling anything. Whether you own an e-commerce service that is offering products or you’re providing some service. In every case what you need is to surprise your customer.

You must ensure that you offer something different every time. My friend who owns a blog offer an e-book every week. This book is compiled in a way that it contains all the trends of the industry.

To wrap it all

Designing a website is not an easy job. The website designing tips and tricks mentioned here are tried and tested. You must work hard and ensure that the customer is getting your message. These tips for creating a website are just your gateway to grab the attention of the market and create a good name for your brand.

Will the customer like your product? Will the website Convert your core message? How will the content on the page affect the image of your brand?

These are questions which needs to be answered before you start designing the website. If you don’t ask these questions, your competitors will ask them and do something about it.